In chapter 4, Dan Gillmor talks about CEO and company executives blogging – how it can both hurt and help the company. My first thought while reading this was “who in their right mind would let an employee blog about how they feel about the company?” my second thought was “I wish I had the ability to do that.” Probably more so because it would be a “public” (even if no one read it, it would make me feel better) expression of feeling than anything else. While blogging creates a wealth of information, to me, there are a few different reasons to blog or not to blog and to read or not to read blogs. First off, while social media is directly related to my career, I tend to stay away from blogs that don’t interest me – career oriented or not. If I’m not interested in it, I probably won’t read it, unless it’s forced upon me. This is where I feel blogging is a niche – Mark Cuban may blog about the Mavericks, and sports in general, but since I am neither interested in basketball, nor the Mavericks, or realty TV, Cuban’s blog does nothing for me. Perez Hilton, the “Gossip Gangster,” however, is a blogger I read faithfully – much to the chagrin of my boss I’m sure. PerezHilton.com is an escape – a little bit entertainment, a little bit voyeurism and a lot of curiosity and nosiness. While I’m thrilled with the life I lead, there is something to be said about the draw of Hollywood, and how the “other half” live. Post Secret is another blog I read religiously. It has nothing to do with Hollywood, basketball, or technology, but everything to do with human emotion, involvement and passion. Each of the blogs I have mentioned are popular, public and for my personal purposes, entertainment. Blogs I read for work or to gain a better sense of my industry include UndertheInfluence, by National Journal; Holtz Communication + Technology; and various blogs on Politico.
The blogs and writings that Gillmor talks about make me wonder – how many executives or company employees really truly blog about the company? Wouldn’t they get in trouble if they mouthed off – albeit electronically – to their peers about the true inner workings of their company? While not everything is going to be negative, it may be critical, open and honest – some things bosses are not always eager to hear. And that is why, to me, blogging is separated into the aforementioned categories, and this chapter was the most interesting to me. I could relate to it, but I also really really wanted to (and did) play devil’s advocate with his ideas and theories.